I’ve been thinking lately about what it takes to become a producer.
It doesn’t seem to be the everyday thing to do. People produce things because of a personality type or a “deep desire” for something to be different or they “see a need”. But mostly society says “someone else produce it and I’ll buy it if I like it.”. We have all been trained to be consumers of the products of a select few.
We consume SportsCenter from ESPN.
We consume our email and blogs and news on an Apple device or a Blackberry device or a Microsoft device.
We consume information from Google or Yahoo or MSNBC.
We consume our friends through Facebook or Twitter.
We consume games through Xbox or PS3 or Wii.
We consume our music from iTunes or iPods or the radio or Pandora.
We consume entertainment through Netflix or HBO or the Discovery Channel.
We consume medicine from Pfizer or Merck or Ortho-McNeil or Mylan.
We consume food from McDonalds or Wendy’s or Outback Steakhouse.
We consume drinks from Coca-Cola or Pepsi or Budweiser or Smirnoff.
From the time we wake up to the time we fall asleep, we are consuming something that someone else produced. And I’m not saying consuming other people’s products is bad. I just want to know what have you produced today? What have I produced today?